Treatment

My music video will not so much have a narrative as my genre of music doesn't typically have a narrative, however due to containing some lyrics within my chosen song i will have one member from my chosen cast lip syncing to the lyrics. I will interpret the lyrics within my music video by using fireworks which will represent the 'Golden drops'.

I plan to include several different locations/settings for my music video. The young target audience which is predominantly students, who are interested in music and drinking which is stereotypically what my genre is seen to be presented with. I plan for my music video to feature in a back garden with alcohol shown; which could be possibly seen to be similar to a student's lifestyle, as socialising on a low budget is a major factor when being a student. I also wanted my music video to feature on the grounds of a grand house, to show natural elements, but also rebel against the typical house genre but still keep my target audience interested. This will also link to my target audience as the grand house is seen as educational, whilst my target audience is students this works well. I will also shoot a part of my music video in a bedroom, showing a bunch of girl friends doing the typical girl thing, changing clothes, topping up make up and doing each others hair. As again awares the audience they are moving to a different setting but also links to theme of socialisation.

My music video will appear to my target audience, as their are themes within my music video which the majority of the target audience can relate too. The settings are all locations they are familiar too, which involves them in the video wanting them to watch the video over and over again.

I will include shots which are conventions to the house genre. Shots such as close ups, mid shots, long shots, extreme close ups etc.. The close up of the female cast will show their beauty, making her an icon to females and a sex symbol to the male audience. Therefore even though my music video will not consist of a strong narrative, i will create a brand identity for my genre and the music video i have created, which will allow me to gain a fan base, spreading my product which allows a hopeful success and recognition of my artist and chosen song. The location shots will represent the setting, allowing the audience to be involved within the story being told within the music video. The costume used will also be a key feature within my music video, as i include current trends, which are accessible to the target audience.

My filming will be done in different stages, I will have one day of filming per setting. This will allow myself to and my cast members to prepare for each locations, with props, clothing, make up, clothes etc.