Monday 18 January 2016

Katy Perry- Music Advert Analysis



Main Image; The artist is presented to be in colorful, quite revealing clothing, however the clothing is not presented to be provocative, it is presented to be sexy but sophisticated shown through the the revealing of her legs. She is seen to have a stereotypical pop artist look which is presented through, her pink lipgloss, with a stance pose, brightly coloured shorts and a pink blouse with cherries on. This suggests her target audience is young girls who aspire to be trendy and fashionable like her, whilst also carrying a sense of childlike features. She is also presented to be holding a love heart shaped lollipop, also carrying on a childlike theme, which alludes innocence and fun.

Font; the font used is seen to be large and swirly also quite childlike, but also extremely girly which represents the artists femininity. The use of the color if the font being a red/pinkish color suggests to the audience that the theme of her album and also her magazine advert is love and romance. Also the use of white chunky font to advertise her single and album, grabs the audiences attention to how successful her song and album has been, making the audience aware her music is enjoyable, attracting a variety of audiences.

Colours; The colors used in the advert fits the stereotype of 'pop' music, especially to a female solo artist. Pink, red and baby blue are presented to be the main color scheme, which expresses the theme of innocence and femininity.

Mise en scene; involves props such as paddling pool, rubber ducks and flowers with a pretty white fence. All these features suggest an innocent playful mood which again relates to a stereotypical pop genre. Her target audience tends to be younger people which is expressed through the use of props, as the paddling pool and rubber ducks in particular are associated with younger people to create a fun environment. The setting of the advert is located outdoors which could be seen as a back garden or even the country side, creating a sense of gratification which links in well with with listening to music in general as people like to escape the world they are in.