Instrumental
Golden drops it's pure it's fun, golden drops that take away your soul
Breathe in your ambitions and throw them into the unknown
Minimal pain, sends pulses through my veins
Golden drops find there way into your soul you don't want this to be gold
Instrumental
Golden drops they sink into my skin, leave your fears and throw them into the unknown
If your mind is focused on that alone, golden drops find there way into your soul
Freedom
Instrumental
Golden golden drops, leave your sorrows, leave your fears and throw them into the unknown
Golden golden drops, leave your sorrows, leave your fears and throw them into the unknown
Tuesday 20 October 2015
My artist LarsM- Background information
After choosing my artist and the song I decided to do some background research into my artist and what inspired them to take the route of creating music. LarsM is a 21 year old up and coming artist. Her passion for music was ignited in 2010 after hearing successful artists such as AVICII and Eric Prydz. After realising how successful these artists started to become, LarsM began to thrive a victorious success like their own. Her music would be seen to fit in the genre house, however some of her songs would be seen to have a slight pop twist. LarsM has only recently in the past four years started to create her own songs however she describes how she has always wanted to be in the music industry.
Above is an image of a site my artist uses to promote themselves as an artist but also their songs. The graph presents her success as an artist which has increased massively in just months, therefore I felt by choosing a successful artist with songs which not only myself enjoys but many other people too, I felt it would enable me to create a music video which would represent the artist well.
Monday 19 October 2015
Communication With My Music Artist
Below shows an image of an email I sent to my artist asking for permission to use the song they had created.
Tuesday 13 October 2015
Monday 12 October 2015
Filming Schedule
I plan on filming my music video over the course of 2-3 weeks, this enables me with plenty of time to gain several successful shots at a professional standard with a variety of camera movements and angles. Also the allows me to visit all my locations and gather all cast members together to gain the group shots needed.
05/11/15- this date I chose in particular as this was bonfire night, as fireworks are seen as one of my main props/feature throughout my music video shooting on bonfire night is the perfect occasion. Due to having a small social gathering of food and drinks allowed me to shoot successful shots of a variety of different coloured fireworks, whilst having all cast members needed present. I shot this particular scene at around 7pm as I needed the lighting to be dark in order to see all fireworks clearly allowing me to get several successful shots, whilst also creating the lyrical meaning of the song 'Goldendrops'.
10/11/15- This particular day I will visit one of my main locations which will feature throughout my music video, the grande house at Newstead Abbey. Not only will I have access to the house enabling me to gain elegant and sophisticated shots of the grande house, I will also have access to the houses grounds, where I will shoot several shots with the natural environment such as, flowers, trees and waterfalls. I will also film certain points of the journey there as these will act as moving shots from shot to shot creating flow and rhythm.
18/11/15- On this day I plan to shoot one of the cast members in front of an elegant backdrop, with a natural lighting to emphasise the young females natural beauty and emphasie her facial features. The clothing the young girl will br dressed in will be tight low cut tops, as this is a typical convention of the genre house as the females are seen to be the selling point as females aspire to be her whilst males aspire to be with her. Therefore portraying her in an attractive but sexual way attracts my target audience.
25/11/15- My final scene I will film will be of another social gathering of the young girls preparing for a night out, drinking alcohol and dancing which again are typical conventions of my chosen genre house.
05/11/15- this date I chose in particular as this was bonfire night, as fireworks are seen as one of my main props/feature throughout my music video shooting on bonfire night is the perfect occasion. Due to having a small social gathering of food and drinks allowed me to shoot successful shots of a variety of different coloured fireworks, whilst having all cast members needed present. I shot this particular scene at around 7pm as I needed the lighting to be dark in order to see all fireworks clearly allowing me to get several successful shots, whilst also creating the lyrical meaning of the song 'Goldendrops'.
10/11/15- This particular day I will visit one of my main locations which will feature throughout my music video, the grande house at Newstead Abbey. Not only will I have access to the house enabling me to gain elegant and sophisticated shots of the grande house, I will also have access to the houses grounds, where I will shoot several shots with the natural environment such as, flowers, trees and waterfalls. I will also film certain points of the journey there as these will act as moving shots from shot to shot creating flow and rhythm.
18/11/15- On this day I plan to shoot one of the cast members in front of an elegant backdrop, with a natural lighting to emphasise the young females natural beauty and emphasie her facial features. The clothing the young girl will br dressed in will be tight low cut tops, as this is a typical convention of the genre house as the females are seen to be the selling point as females aspire to be her whilst males aspire to be with her. Therefore portraying her in an attractive but sexual way attracts my target audience.
25/11/15- My final scene I will film will be of another social gathering of the young girls preparing for a night out, drinking alcohol and dancing which again are typical conventions of my chosen genre house.
Pitch - Music Video
Song:
The song i have chosen to base my music video is LarsM ft Tali Kouch Golden Drops. This song would be categorized in the genre house.
Mise en scene
Locations;
Grande houses- therefore possible locations such as Chatsworth House, Wollaton Park and Newstead Abbey. I have chosen these possible locations as this provides a variety of open space areas for my mise en scene which widens my location shots. Also these locations will have an environment surrounded by nature such as trees, flowers and bushes which will be appropriate props i will contain within my music video.
House- i will be filming in a house mainly in a bedroom to represent the protagonist and other background characters to be getting ready (wrapping up) for the night ahead.
Field- i will be filming on an open field during the evening as the lighting will be considered to be darker enabling me to have eye view of sparklers and fireworks, using a different field varies my options of location providing some rural areas.
Other street locations- this will be to show the variety of transport routes the protagonist uses to get from location to location.
Props;
Nature- things the environment provide such as bushes, flowers, trees and lakes. Things the protagonist can walk through and around, also pick and take an interest too whilst lip syncing to the lyrics.
Fireworks and sparklers- these props will link well with my song as i will use these to express the golden droplets which is the title of my song. The sparklers will also be used to spell out the artist and the title of the song which will be one of my final shots. These props will be used later in the evening as this makes the sparkler effects and the fireworks more visible.
Golden Glitter- also will be used to be sprinkled around the location of the grande house but also the protagonist will be seen to be throwing the glitter into the atmosphere. Finally this prop will accompany the fireworks and the sparklers to also represent the golden drops (title of the song), which will be seen to be on the faces of the protagonist and the background characters.
Alcohol- this will be used at the social gathering where the fireworks will take place, close up shots will be used to show the alcohol being poured into cups.
Clothing;
Casual Sophisticated clothing- this type of clothing will consist of long coats, heeled boots, turtle neck jumpers. This will fit well with my genre and song as this is the clothing which is seen to be popular and trendy to the present today, which also relates to my genre as it is new and trendy. Also due to the location i will first shoot my music video the clothing will need to be seen to fit in with the location therefore due to the location being home to grande houses casual clothing such as trainers and jeans would be seen to be out of place, but also this type of clothing would be seen to be with the genre indie.
Casual Clothing- this type of clothing will be used for the evening location when the social gathering takes place, this clothing will include jeans, jumpers, jackets, hats, scarfs, gloves and comfy shoes e.g trainers. Due to this event occurring outside and also the time of the day the climate would be seen to be much colder, but also fits in with the the social side of the event.
My Ideas;
My opening scene will be in an open space area outdoors containing a rural area, which is also home to a grande house. The protagonist will be seen to be exploring around the environment which include parks and other nature aspects. The main shots i will be using in the beginning of my video will be mid shots, of the protagonist picking flowers, throwing gold dust, the mid shot will enable the audience to hand gestures as well as facial expressions, but also clear to see the lip syncing. Also mid shots will be used of the background characters to show their facial expressions, but also to express their youth. Long shots will also be used in order to get a clear image of the protagonist's clothing and the background characters too. Action shots will also be a major camera shot to grasp the scenery and the activity taken place by the protagonist and the other characters. Close up shots will be used to show feet walking which will be sped up to express the fast beat of the song. Also of the protagonist spinning lip syncing to the song.
There will then be a shift of location to the protagonists and others in a bedroom getting changed for the next event. Mid and Long shots will mainly be used to show the different clothing the young females are changing in too, as it has to be clear to the audience that it is not a night out they are getting ready for. Therefore mid shots and long shots will be used to make it clear to the audience the type of clothing being used, like, jeans, jumpers and trainers. The gold glitter will also be used to be seen on the faces of the protagonist to represent the golden drops. There will then be a zoom in shot of the girls feet climbing into a car which will be sped up to show they are moving on to the next location.
The next location will finally be in an outdoor area, either a field or a house with an outdoor social event occurring. There will be an action shot of the area to show the live atmosphere which will relate to the song well. There will then be close up of alcohol being poured into a cup, which also relates to the genre of the song has house music is seen to be presented with alcohol. Extreme close ups will be used of the explosion of the fireworks and the sparkles which fall from the fireworks to represent the golden drops. There will also be jump cuts back to the protagonist of the lip syncing of the lyrics which then cuts back to the fireworks. Also an action long shot will be used of the protagonist and others sparkling sparklers, which they will be spelling out the artist and the title of the song.
Target audience;
My target audience would be the younger generation such as young adults and teenagers, this is because the genre of my song is a popular choice for this target audience as the genre is new and trendy.
The song i have chosen to base my music video is LarsM ft Tali Kouch Golden Drops. This song would be categorized in the genre house.
Mise en scene
Locations;
Grande houses- therefore possible locations such as Chatsworth House, Wollaton Park and Newstead Abbey. I have chosen these possible locations as this provides a variety of open space areas for my mise en scene which widens my location shots. Also these locations will have an environment surrounded by nature such as trees, flowers and bushes which will be appropriate props i will contain within my music video.
House- i will be filming in a house mainly in a bedroom to represent the protagonist and other background characters to be getting ready (wrapping up) for the night ahead.
Field- i will be filming on an open field during the evening as the lighting will be considered to be darker enabling me to have eye view of sparklers and fireworks, using a different field varies my options of location providing some rural areas.
Other street locations- this will be to show the variety of transport routes the protagonist uses to get from location to location.
Props;
Nature- things the environment provide such as bushes, flowers, trees and lakes. Things the protagonist can walk through and around, also pick and take an interest too whilst lip syncing to the lyrics.
Golden Glitter- also will be used to be sprinkled around the location of the grande house but also the protagonist will be seen to be throwing the glitter into the atmosphere. Finally this prop will accompany the fireworks and the sparklers to also represent the golden drops (title of the song), which will be seen to be on the faces of the protagonist and the background characters.
Alcohol- this will be used at the social gathering where the fireworks will take place, close up shots will be used to show the alcohol being poured into cups.
Clothing;
Casual Sophisticated clothing- this type of clothing will consist of long coats, heeled boots, turtle neck jumpers. This will fit well with my genre and song as this is the clothing which is seen to be popular and trendy to the present today, which also relates to my genre as it is new and trendy. Also due to the location i will first shoot my music video the clothing will need to be seen to fit in with the location therefore due to the location being home to grande houses casual clothing such as trainers and jeans would be seen to be out of place, but also this type of clothing would be seen to be with the genre indie.
Casual Clothing- this type of clothing will be used for the evening location when the social gathering takes place, this clothing will include jeans, jumpers, jackets, hats, scarfs, gloves and comfy shoes e.g trainers. Due to this event occurring outside and also the time of the day the climate would be seen to be much colder, but also fits in with the the social side of the event.
My Ideas;
My opening scene will be in an open space area outdoors containing a rural area, which is also home to a grande house. The protagonist will be seen to be exploring around the environment which include parks and other nature aspects. The main shots i will be using in the beginning of my video will be mid shots, of the protagonist picking flowers, throwing gold dust, the mid shot will enable the audience to hand gestures as well as facial expressions, but also clear to see the lip syncing. Also mid shots will be used of the background characters to show their facial expressions, but also to express their youth. Long shots will also be used in order to get a clear image of the protagonist's clothing and the background characters too. Action shots will also be a major camera shot to grasp the scenery and the activity taken place by the protagonist and the other characters. Close up shots will be used to show feet walking which will be sped up to express the fast beat of the song. Also of the protagonist spinning lip syncing to the song.
There will then be a shift of location to the protagonists and others in a bedroom getting changed for the next event. Mid and Long shots will mainly be used to show the different clothing the young females are changing in too, as it has to be clear to the audience that it is not a night out they are getting ready for. Therefore mid shots and long shots will be used to make it clear to the audience the type of clothing being used, like, jeans, jumpers and trainers. The gold glitter will also be used to be seen on the faces of the protagonist to represent the golden drops. There will then be a zoom in shot of the girls feet climbing into a car which will be sped up to show they are moving on to the next location.
The next location will finally be in an outdoor area, either a field or a house with an outdoor social event occurring. There will be an action shot of the area to show the live atmosphere which will relate to the song well. There will then be close up of alcohol being poured into a cup, which also relates to the genre of the song has house music is seen to be presented with alcohol. Extreme close ups will be used of the explosion of the fireworks and the sparkles which fall from the fireworks to represent the golden drops. There will also be jump cuts back to the protagonist of the lip syncing of the lyrics which then cuts back to the fireworks. Also an action long shot will be used of the protagonist and others sparkling sparklers, which they will be spelling out the artist and the title of the song.
Target audience;
My target audience would be the younger generation such as young adults and teenagers, this is because the genre of my song is a popular choice for this target audience as the genre is new and trendy.
Record Label
When considering a record label which would represent and produce my media products. I started to research well known and used record labels; having a secured record label in the real world would be a vital step in securing success of the launch of your music, ensuring commercial success. My chosen record label is ministry of sound, the record label is also known as a nightclub in London. Ministry of Sound has a network of international offices in Australia, Germany and the United States. The record label was first established in 1995, with the release of 'The Annual'. The Annual went on to sell 160,000 copies and became a global label with over 50 million dancehall albums. Ministry of sound is an independent label and continues to produce and deliver albums to this very day. In January 2006, the company purchased the record label Hed Kandi from The Guardian Media Group. The logo for Ministry Of Sound gives off a British vibe as the crown at the top represents royalty, but gives the logo a more official government effect.
The way the Logo is presented is very modern, as it is bold and shown as 3D, although the logo is seen to be very basic it is well known globally. The white capitalised text against the black background allows the text to stand out. The logo has been created in several different colour schemes, every album has the same logo but the colour scheme varies in order to create individuality. I will be using this record label to support and produce my product as this label is heavily based around house music, and therefore i feel they would be able to represent and support my product well with the right advertisement.
The way the Logo is presented is very modern, as it is bold and shown as 3D, although the logo is seen to be very basic it is well known globally. The white capitalised text against the black background allows the text to stand out. The logo has been created in several different colour schemes, every album has the same logo but the colour scheme varies in order to create individuality. I will be using this record label to support and produce my product as this label is heavily based around house music, and therefore i feel they would be able to represent and support my product well with the right advertisement.
Treatment
My music video will not so much have a narrative as my genre of music doesn't typically have a narrative, however due to containing some lyrics within my chosen song i will have one member from my chosen cast lip syncing to the lyrics. I will interpret the lyrics within my music video by using fireworks which will represent the 'Golden drops'.
I plan to include several different locations/settings for my music video. The young target audience which is predominantly students, who are interested in music and drinking which is stereotypically what my genre is seen to be presented with. I plan for my music video to feature in a back garden with alcohol shown; which could be possibly seen to be similar to a student's lifestyle, as socialising on a low budget is a major factor when being a student. I also wanted my music video to feature on the grounds of a grand house, to show natural elements, but also rebel against the typical house genre but still keep my target audience interested. This will also link to my target audience as the grand house is seen as educational, whilst my target audience is students this works well. I will also shoot a part of my music video in a bedroom, showing a bunch of girl friends doing the typical girl thing, changing clothes, topping up make up and doing each others hair. As again awares the audience they are moving to a different setting but also links to theme of socialisation.
My music video will appear to my target audience, as their are themes within my music video which the majority of the target audience can relate too. The settings are all locations they are familiar too, which involves them in the video wanting them to watch the video over and over again.
I will include shots which are conventions to the house genre. Shots such as close ups, mid shots, long shots, extreme close ups etc.. The close up of the female cast will show their beauty, making her an icon to females and a sex symbol to the male audience. Therefore even though my music video will not consist of a strong narrative, i will create a brand identity for my genre and the music video i have created, which will allow me to gain a fan base, spreading my product which allows a hopeful success and recognition of my artist and chosen song. The location shots will represent the setting, allowing the audience to be involved within the story being told within the music video. The costume used will also be a key feature within my music video, as i include current trends, which are accessible to the target audience.
My filming will be done in different stages, I will have one day of filming per setting. This will allow myself to and my cast members to prepare for each locations, with props, clothing, make up, clothes etc.
I plan to include several different locations/settings for my music video. The young target audience which is predominantly students, who are interested in music and drinking which is stereotypically what my genre is seen to be presented with. I plan for my music video to feature in a back garden with alcohol shown; which could be possibly seen to be similar to a student's lifestyle, as socialising on a low budget is a major factor when being a student. I also wanted my music video to feature on the grounds of a grand house, to show natural elements, but also rebel against the typical house genre but still keep my target audience interested. This will also link to my target audience as the grand house is seen as educational, whilst my target audience is students this works well. I will also shoot a part of my music video in a bedroom, showing a bunch of girl friends doing the typical girl thing, changing clothes, topping up make up and doing each others hair. As again awares the audience they are moving to a different setting but also links to theme of socialisation.
My music video will appear to my target audience, as their are themes within my music video which the majority of the target audience can relate too. The settings are all locations they are familiar too, which involves them in the video wanting them to watch the video over and over again.
I will include shots which are conventions to the house genre. Shots such as close ups, mid shots, long shots, extreme close ups etc.. The close up of the female cast will show their beauty, making her an icon to females and a sex symbol to the male audience. Therefore even though my music video will not consist of a strong narrative, i will create a brand identity for my genre and the music video i have created, which will allow me to gain a fan base, spreading my product which allows a hopeful success and recognition of my artist and chosen song. The location shots will represent the setting, allowing the audience to be involved within the story being told within the music video. The costume used will also be a key feature within my music video, as i include current trends, which are accessible to the target audience.
My filming will be done in different stages, I will have one day of filming per setting. This will allow myself to and my cast members to prepare for each locations, with props, clothing, make up, clothes etc.
Animatic - Music Video
Above is an animatic for for potential shots, mise en scene and cast members which will feature within my music video. The main concept of ideas within this animatic is to show some typical conventions of the genre house, but my intentions were to shy away from the typical house music video therefore featuring young attractive girls consuming alcohol which is nothing but the normal for house music. But I wanted my music video to look elegant and therefore I want to compromise aspects of a typical house music video for other unique ideas, For example instead of using flashing lights in a night club a typical setting for house, I want to use fireworks as this keeps the video fun but also puts a twist in the video which will still attract my target audience.
Also I want nature to be a setting within my video whilst props are also used from the natural environment such as flowers and trees. I also intend to film at a grand house which will also feature within my video alongside the natural environment. The cast which will feature within my music video will be young attractive females as this will create a selling point as females would want to be them and males would want to be with them.
The video presents my ideas for my music video, i have illustrated the variety of shots and camera movements that my music video will consist of. From this animatic the viewers will understand the concept of my music video, also giving hints to the mise en scene such as settings, props and costume. The editing of my animatic presents a vague picture of what my music video will look like.
Sunday 11 October 2015
Searching for an Artist
After being given a task to find an artist, I began to watch several different music channels in order to pick a genre I could relate to and be inspired by in order to fullfil my task successfully. After discussing with my teacher and rejecting several genres, artists and songs we concluded an artist who is seen to be within the house genre would be the best option as, I could create a realistic and low budget music video.
Searching for an artist wasn't a long process as I already knew of websites I could search on, such as www.unsigned.com and www.soundcloud.com. These websites advertise unsigned artists in hope of them being spotted. Specifying the genre also helped to narrow the search. Unsigned features many artists of all different genres, finding an artist and a genre is the easiest process as there is a drop down column, where you can request the genre and a large quantity of artists appear. You then choose which artist you would like to listen to.
Searching for an artist wasn't a long process as I already knew of websites I could search on, such as www.unsigned.com and www.soundcloud.com. These websites advertise unsigned artists in hope of them being spotted. Specifying the genre also helped to narrow the search. Unsigned features many artists of all different genres, finding an artist and a genre is the easiest process as there is a drop down column, where you can request the genre and a large quantity of artists appear. You then choose which artist you would like to listen to.
After looking on these websites I came across an artist which featured on both of these websites who was an artist in the genre house, I immediately loved the music. The music was catchy and I believe it would have a good and successful place in the music industry. I will present a music video which will present the artist, the genre and the song at a high standard which will be good enough to portray the artist.
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