Shot List

Untitled presentation from twarren96

Cast

I will not have a narrative in my music video however, I will feature characters with one main cast member lip syncing the lyrics of my chosen song. Therefore once I had chosen the song and setting, I began to make decisions regarding cast and filming.

My cast will be female based, although my target audience is both male and female by having an all female cast,  boys will be attracted to the females therefore wanting to watch the music video, and females will aspire to be the attractive females by wanting their style making them watch the music video. Therefore by having an all female cast appeals to both male and female.

As I wanted to create the right atmosphere for my music video, it was crucial for me to choose a cast who would be suitable. For the cast I decided on 5 close friends as I knew they were suitable for the role as they are out going and confident, and therefore wouldn't shy away from the camera. Therefore these characters would appeal to my target audience.

However after filming with all of my chosen cast members I decided that five was too much as I needed a selling point and a brand identity and five cast member looks to confusing as they all come in at different times, but also it was difficult to make sure all five cast members had a role within the music video. Therefore I decided on cutting down the cast, leaving me with three members, however again the three members were still too much as I still wasn't getting the selling point I wanted, after filming in several different locations to try and make a difference to the shots and create the selling point and identity I needed three cast members still didn't fit my intentions for my music video. Therefore I cut numbers again this time just focusing upon one female protagonist which was a lot more successful, as all my time was focused upon her and I was able to get many shots, with a variety of costumes all relating to my target audience.

Mise en scene for my music video

Audience Profile

Digipak Analysis- The 1975

Analysis of digipak Lana Del Rey - Born to Die

 The main image on the front cover of the album 'Born to Die' by Lana Del Rey, is Lana herself. She is directly addressing the camera and effectively the audience, which gives off a powerful and stern vibe from the artist herself. Her simple yet extremely effective image gives her a classy look due to the way her hair is styled behind her shoulders, her make up which is not to heavy and her chosen outfit of a classic white blouse. This allows her 'pop' label of genre to be very much questioned as this album perceives a indie artist as there is not very much going on within the mise en scene whereas with a pop artist, their front cover is usually technologically enhanced with a computerised feel to the image and the overall album. However, there is a slight element of hyper reality as her face has clearly been airbrushed as her skin is flawless and reaches the critic of perfection. Additionally, the outline around her hair looks to pristine, especially due to the fact the image was seen to be taken outdoors. The overall image of Lana look hyper reality however this is a similar trate used by a lot of artists when creating albums. Her placid and innocent expression could indicate a contradiction with the album title 'Born to die'. The narrative isn't specifically applicable to this image as the image doesn't necessarily tell a story about the artist, apart from she has a vintage vibe and approach to the music. The theme of a vintage style is continued to the mise en scene of her clothing, hair and make up; as her clothing is classy and classic and her make up is simple with the bright coloured lipstick.

The setting of the front cover album is plain which could suggest the main element would be the artist herself as she wants to stand out from her album cover. Secondly the background and the vintage car which connotates her genre. The boldness of the blue sky allows the text to stand out, the blue shade also compliments the white bold title as the blue enhances the white which makes the title bounce off the album cover. The shade of blue is also featured and is a main colour which is used throughout the album cover, this emphasises the artists songs as the shade blue represents sadness, as the title of the album is 'Born to Die', this suggests the theme of her songs is sadness.

The text is large and spread across the top of the front cover, in bold capital letters allowing it to protrude through the background and creating an impact. The text is seen as informal as it is spaced out and taking up a lot of area space on the album cover which grabs the audiences attention. However the text for the title of the album is much smaller and has been made to fit on the area of Lana, where the background is white allowing it again to stand out, but also reinforcing the use of the three main colours; which are red, blue and white. This could also be to show her national identity and be patriotic to her country, as the American flag is also featured in her music video to 'Born to die' as is the album.

Iconography is present within the mise en scene of the CD, as rose suggest love and passion but can also be seen as blood and death due to the deepness of the red which juxtaposes her album which allows the audience to portray their opinion. The continuous colour of red is also used to represent love and lust which is shown through the lyrics of her songs. On the CD there is no text or any title showing that the plain appearance of the CD may not correspond.

The text is the same font and colour as the text on the front cover, making it iconic to the album and the artist herself. The text is the same proximity of the text on the front cover, again suggesting an informal approach to the appearance of the album and to her attitude to music. Her first song on the song list is the title of the album.

Analysis of digipak Chris Brown - F.A.M.E

The main image is of the artist himself which is placed in the centre of the front album cover, he seems to have straight eye contact with the camera. The direct mode of address shows a sense of confidence, his facial expression is stern which could link to the persona of the artist as having quite a harsh and a masculine side to him. Also by focusing the main image on him focuses on his target audience which will mainly be a female based audience, as the image would be seen to be attractive. The front cover also contains graffiti style of drawing which has references to the street and connotations of an urbanised and underground theme. The artist is seen to be with no other band members or instruments suggesting he is a solo artist.

The typography used is consistent throughout the album, the title 'F.A.M.E' stands out even on the chaotic background and foregrounding images due to the use of capitalised letters and large font which could be used to show his flamboyancy images which makes him as a artist stand out. It also follows the graffiti style and stays consistent throughout. Multiple colours are used however the typography is limited to blue and white, this is kept simple due to the hectic background which is full of images of a variety of colours, therefore the title is much easier on the eye. 

The background images on the front cover is very image orientated just like the main image it focuses on the visuals of the artist. This is similar for all hip hop genre albums. The clothing of the artist consists of hats and casual clothing which is also common for this genre of hip hop. The images used are extremely colourful which again attracts the target audience for this genre which tends to be mainly a younger audience aged 13-22, in addition it could refer to the multiple talent of the artist and his artistic nature, in particular his dancing and acting which invites the RnB target audience profile as well as the hip hop genre of his target audience to also be interested in the digipack.  

The inside panel CD; Black on white on the background creates a strong contrast making the image and font stand out to the audience, in addition it could denote another persona of the artist, being black and white conventionally having connotations of sophistication and Chris Brown's persona of being stylish and trendy. The long shot allows the audience to see the costume and leant forward, arms back position that he is in is fairly reminiscent to Michael Jackson suggesting this may be an influential idol for the artist as he is also a talented musician and dancer. Consistent graffiti typography is continued however the colours are different in order to contrast with the white background.  

Another picture of the artist is used on the back cover of the album in metal mask, which could have connotations of being imprisoned or being hidden behind a mask especially in a contradicting to the album title 'F.A.M.E', we cant see the artists face, which could be linked to his history from becoming famous. This time looking away from the camera in a wide shot, we can see his whole body including his body language and costume which is more formal compared to the front cover again looking quite like Michael Jackson. The back cover seems to contrast in terms of the artists costume and the direct mode of address again showing multiple persona's of the artist and denoting what comes with fame. Pink background makes the artist in black and the song list stand out more. 

Black font this time not in graffiti style font contrasts well with the pink background which isn't dull or monochrome, which again shows the visual aspect of the hip hop genre. Side panels show the title of the album and the artists name, consistent to the album's front cover in terms of font and background.

What is a Digipak?