A music video is a short film integrating a song and imagery, produced for promotional purposes. Modern day music videos are primarily made and used as a marketing device intended to promote the scale of music recordings.
Music videos use a wide range of styles of film making techniques, including animations, live action filming, documentaries, and non narrative approaches such as abstract film. Some music videos blend different styles, whilst others may be without a set concept, being merely filmed version of the song's live performance.
Music videos are categorized in the terms of the style they use these can include;
1. Performance
2.Narrative/story
3.Mixed performance and narrative
4.Cameo(artist features in the narrative nut does not perform)
5.Animation- digi
Different techniques are used in the editing and sound of music videos including;
1.Editing to the beat of the song
2.Split-screen
3.Effects
4.Jump cuts
5.Straight Cuts
6.Inclusion of digetic sound as well as the track itself
7.Changes in the volume and level of sound
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