The main image is of the artist himself which is placed in the centre of the front album cover, he seems to have straight eye contact with the camera. The direct mode of address shows a sense of confidence, his facial expression is stern which could link to the persona of the artist as having quite a harsh and a masculine side to him. Also by focusing the main image on him focuses on his target audience which will mainly be a female based audience, as the image would be seen to be attractive. The front cover also contains graffiti style of drawing which has references to the street and connotations of an urbanised and underground theme. The artist is seen to be with no other band members or instruments suggesting he is a solo artist.
The typography used is consistent throughout the album, the title 'F.A.M.E' stands out even on the chaotic background and foregrounding images due to the use of capitalised letters and large font which could be used to show his flamboyancy images which makes him as a artist stand out. It also follows the graffiti style and stays consistent throughout. Multiple colours are used however the typography is limited to blue and white, this is kept simple due to the hectic background which is full of images of a variety of colours, therefore the title is much easier on the eye.
The background images on the front cover is very image orientated just like the main image it focuses on the visuals of the artist. This is similar for all hip hop genre albums. The clothing of the artist consists of hats and casual clothing which is also common for this genre of hip hop. The images used are extremely colourful which again attracts the target audience for this genre which tends to be mainly a younger audience aged 13-22, in addition it could refer to the multiple talent of the artist and his artistic nature, in particular his dancing and acting which invites the RnB target audience profile as well as the hip hop genre of his target audience to also be interested in the digipack.
The inside panel CD; Black on white on the background creates a strong contrast making the image and font stand out to the audience, in addition it could denote another persona of the artist, being black and white conventionally having connotations of sophistication and Chris Brown's persona of being stylish and trendy. The long shot allows the audience to see the costume and leant forward, arms back position that he is in is fairly reminiscent to Michael Jackson suggesting this may be an influential idol for the artist as he is also a talented musician and dancer. Consistent graffiti typography is continued however the colours are different in order to contrast with the white background.
Another picture of the artist is used on the back cover of the album in metal mask, which could have connotations of being imprisoned or being hidden behind a mask especially in a contradicting to the album title 'F.A.M.E', we cant see the artists face, which could be linked to his history from becoming famous. This time looking away from the camera in a wide shot, we can see his whole body including his body language and costume which is more formal compared to the front cover again looking quite like Michael Jackson. The back cover seems to contrast in terms of the artists costume and the direct mode of address again showing multiple persona's of the artist and denoting what comes with fame. Pink background makes the artist in black and the song list stand out more.
Black font this time not in graffiti style font contrasts well with the pink background which isn't dull or monochrome, which again shows the visual aspect of the hip hop genre. Side panels show the title of the album and the artists name, consistent to the album's front cover in terms of font and background.
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