Rough Cut - Audience Feedback

For my rough cut feedback I created several audience feedback strategies in order to gather as much feedback as possible. I gathered primary research such as questionnaires, my primary research was aimed at my target audience as these would be the age range interested in my product.

Questionnaires; for my questionnaires I asked 15 people male and female from the ages of 17-23. I asked the same questions on every questionnaire in order to gain reliable data. Here are three examples of questionnaires:

Rough Cut

Above is my rough cut for my chosen genre, artist and song, I feel that have successfully reached the correct conventions throughout my music video, with the bright colours and fast pace shots fitting well. However there are improvements which needs to be made, for example a variety of nature shots need to be taken out as i feel the focusing on the main female protagonists fits this product better, as she will be the selling point of my product. Also the shots which are edited to be a darker colour also need to be removed and re-edited as the theme of lighting needs to be bright and colourful as for the house genre this is a typical convention. Also the lip-syncing isn't quite on time and therefore needs to be re edited to fit the beat of the song. Also in some shots of the female protagonist need re shooting as the clothing she is wearing does not fit the genre.

Dimensions of a Digipak

Above are three dimensions of a digipak template, for my digipak I intend to have two inserts, a front and back cover and also a CD. Therefore the top image would not fill the my expectations are there are not enough slots for all these requirements I have. The second image of a digipak template as several too many slots and I feel filling in this whole digipak would become too much and to heavy on the eye and would not represent my genre well. Therefore I feel the bottom template of a digipak is the perfect fit for my digipak, as it offers the right amount of slots in order for my digipak product to look professional and be successful.

Rejected Digipak Images

This image was created to be an insert in my digipak, however after further editing I decided to reject this image for my digipak. This is because the glitter does not show in the image which was the purpose for this image, as the glitter presented golden drops. Also the image looks quite boring and dull and therefore I do not feel this would fit in well with the theme of my digipak.

This image was created to be a potential front cover image to my digipak, however this image I later rejected. The image is seen to be to dark and the focus is quite blurry , also the font doesn't quite fit the image. Therefore this rejection allowed me to acknowledge my digipak needs a bright and colourful front cover in order to stand out and catch the eye of my target audience.

Potential Magazine Adverts

This was one of my potential images for my magazine advert as I wanted to keep the theme of the main female protagonist and the golden elegant background, as this would continue my brand identity and aware my target audience of my products. However I soon realized that the  images laid side by side looked too much and also looked as if it had all just been chucked together. Also the title of the song blended in with the images and didn't stand out and therefore the images took over the advert and the title is just as important as the images as I am selling the genre and the artist as well as my products.

Music advert analysis- Kings of Leon

Katy Perry- Music Advert Analysis

Main Image; The artist is presented to be in colorful, quite revealing clothing, however the clothing is not presented to be provocative, it is presented to be sexy but sophisticated shown through the the revealing of her legs. She is seen to have a stereotypical pop artist look which is presented through, her pink lipgloss, with a stance pose, brightly coloured shorts and a pink blouse with cherries on. This suggests her target audience is young girls who aspire to be trendy and fashionable like her, whilst also carrying a sense of childlike features. She is also presented to be holding a love heart shaped lollipop, also carrying on a childlike theme, which alludes innocence and fun.

Font; the font used is seen to be large and swirly also quite childlike, but also extremely girly which represents the artists femininity. The use of the color if the font being a red/pinkish color suggests to the audience that the theme of her album and also her magazine advert is love and romance. Also the use of white chunky font to advertise her single and album, grabs the audiences attention to how successful her song and album has been, making the audience aware her music is enjoyable, attracting a variety of audiences.

Colours; The colors used in the advert fits the stereotype of 'pop' music, especially to a female solo artist. Pink, red and baby blue are presented to be the main color scheme, which expresses the theme of innocence and femininity.

Mise en scene; involves props such as paddling pool, rubber ducks and flowers with a pretty white fence. All these features suggest an innocent playful mood which again relates to a stereotypical pop genre. Her target audience tends to be younger people which is expressed through the use of props, as the paddling pool and rubber ducks in particular are associated with younger people to create a fun environment. The setting of the advert is located outdoors which could be seen as a back garden or even the country side, creating a sense of gratification which links in well with with listening to music in general as people like to escape the world they are in.