Katy Perry- Music Advert Analysis

Main Image; The artist is presented to be in colorful, quite revealing clothing, however the clothing is not presented to be provocative, it is presented to be sexy but sophisticated shown through the the revealing of her legs. She is seen to have a stereotypical pop artist look which is presented through, her pink lipgloss, with a stance pose, brightly coloured shorts and a pink blouse with cherries on. This suggests her target audience is young girls who aspire to be trendy and fashionable like her, whilst also carrying a sense of childlike features. She is also presented to be holding a love heart shaped lollipop, also carrying on a childlike theme, which alludes innocence and fun.

Font; the font used is seen to be large and swirly also quite childlike, but also extremely girly which represents the artists femininity. The use of the color if the font being a red/pinkish color suggests to the audience that the theme of her album and also her magazine advert is love and romance. Also the use of white chunky font to advertise her single and album, grabs the audiences attention to how successful her song and album has been, making the audience aware her music is enjoyable, attracting a variety of audiences.

Colours; The colors used in the advert fits the stereotype of 'pop' music, especially to a female solo artist. Pink, red and baby blue are presented to be the main color scheme, which expresses the theme of innocence and femininity.

Mise en scene; involves props such as paddling pool, rubber ducks and flowers with a pretty white fence. All these features suggest an innocent playful mood which again relates to a stereotypical pop genre. Her target audience tends to be younger people which is expressed through the use of props, as the paddling pool and rubber ducks in particular are associated with younger people to create a fun environment. The setting of the advert is located outdoors which could be seen as a back garden or even the country side, creating a sense of gratification which links in well with with listening to music in general as people like to escape the world they are in.

Beyonce- Analysis of Music Advert

Beyonce magazine advert from twarren96

Magazine Analysis - Billboard; Rihanna

Billboard magazine is a chart magazine that doesn't focus on a particular genre, which is similar to Rihanna herself as she is related with R&B and pop, so she is appropriate for the front cover of this magazine. Rihanna also appears to the magazine's target audience as her fan base are interested in chart music and she is a young artist who features within the charts regularly.  

Layout; The margin gives the magazine means the audience reads the magazine automatically from the left,noticing the headlines the magazine wants. The colour scheme is mainly primary colours white and red which are simplistic, mature and appealing.

Main Image; Rihanna's pose could be presented the audience as provocative, appealing to the male gaze. This pose may also appeal to the female audience as they will admire Rihanna and aspire to be her. Her neutral top could suggest innocence, but as it is could be seen as revealing due to the length and structure of the top, as skin is shown allowing to see tattoos this could suggest the opposite to innocence, but also could show fierce characteristics. The brightness and boldness of the red hair connotates passion and lust, the same passion which could be felt whilst listening to her music. The red also contrasts against the purple background, as red is a powerful colour our eyes as an audience are instantly drawn to this.

Masthead; Uses the billboard logo. Is seen, on every edition of the billboard magazine there creating a brand identity so it is easily recognisable. The front is informal aiming at it's target audience of teenagers. The colours red and yellow are gender neutral, appearing to both sexes. The word billboard is also the word of a advertising sign, telling us the magazine contents a form of media.

Header; draws attention to the conference. Shows it as a form of media and advertising. The main image of Rihanna overlaps the masthead suggesting the billboard isn't a independent magazine and customers will recognise it even if it is covered.

Feature Headline; 'Rihanna' is written in gradient, above the anchorage of 'my fans don't really know who i am' suggesting it is fading because the Rihanna we think we know, we do not. This could be due to many of Rihanna's re inventions of her image. The heading is spread over the width of the magazine, bigger than the mast head, suggesting Rihanna is a bigger star than the magazine. The use of white against the purple makes it stand out . The white could also portray purity and innocence.

Quote preview; 'Don't know who i am' makes the audience want to read on due to curiosity to find out more about Rihanna, to feel closer to her.

Bar Code; a common convention used on magazines, which allows purchase of the product. But also shows the magazine is official.

Date and Price; A common convention in all magazines. Price is very small conveying that the company doesn't want the price to be to obvious as this would not appeal to the audience.

Shot List

Untitled presentation from twarren96

Cast

I will not have a narrative in my music video however, I will feature characters with one main cast member lip syncing the lyrics of my chosen song. Therefore once I had chosen the song and setting, I began to make decisions regarding cast and filming.

My cast will be female based, although my target audience is both male and female by having an all female cast,  boys will be attracted to the females therefore wanting to watch the music video, and females will aspire to be the attractive females by wanting their style making them watch the music video. Therefore by having an all female cast appeals to both male and female.

As I wanted to create the right atmosphere for my music video, it was crucial for me to choose a cast who would be suitable. For the cast I decided on 5 close friends as I knew they were suitable for the role as they are out going and confident, and therefore wouldn't shy away from the camera. Therefore these characters would appeal to my target audience.

However after filming with all of my chosen cast members I decided that five was too much as I needed a selling point and a brand identity and five cast member looks to confusing as they all come in at different times, but also it was difficult to make sure all five cast members had a role within the music video. Therefore I decided on cutting down the cast, leaving me with three members, however again the three members were still too much as I still wasn't getting the selling point I wanted, after filming in several different locations to try and make a difference to the shots and create the selling point and identity I needed three cast members still didn't fit my intentions for my music video. Therefore I cut numbers again this time just focusing upon one female protagonist which was a lot more successful, as all my time was focused upon her and I was able to get many shots, with a variety of costumes all relating to my target audience.

Mise en scene for my music video

Audience Profile